BRIEF: Create custom content for S4 launch - Your Life Companion. 
STRATEGY: Dogs are canine "Life Companions". NGC is home to The Dog Whisperer.
IDEA: What if the Dog Whisperer helped you find your "Canine Life Companion" using S4?
CUSTOM CONTENT
TRAINING TIP 1 - DUAL SHOT + SOUND/ SHOT
TRAINING TIP 2 - Air View + Smart Pause + Drama Shot
TRAINING TIP 3 - S Health + Group Play + Animated Photos
TRAINING TIP 4 - Pack Leader App
CUSTOM APP
YOU’LL BE BARKING MAD FOR CESAR MILLAN’S NEW APP
Your canine life companion awaits. So match your FACE, BARK, and LIFESTYLE to your perfect pooch in seconds with this unique comparison app.
It’s designed to put your paw in the door of a local shelter by showing you your most adoptable dog option. What’s more, Cesar Millan also provides helpful hints, tips, and videos on how to be the perfect pack leader to your new pet.
So download the FREE app today and place the paws of your perfect pooch in your hands. 
SOCIAL MEDIA

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