AIDS CONCERN
HIV Coffee
2.3 MILLION
EARNED MEDIA REACH

17% RISE
IN POSITIVE VIEWS

SPIKES
BRONZE AWARD
3 out of 4 Hong Kong locals don't want HIV positive neighbours. There is an unfounded fear that any kind of contact could give them HIV. 
To raise awareness of this issue, we offered complimentary coffee made by people with HIV to locals. We documented the negative reactions and released the findings, which caused a measurable impact on social media and a positive shift in understanding. 

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