HKTB
360 HK MOMENTS
When COVID hit, tourism to Hong Kong dropped 100%. The world was apart and disconnected. During the later stages of the global pandemic in 2021, we were challenged by HKTB to help foreigners begin to build reassurance and reconnection with our great city.
We made "Hong Kong 360 Moments" to help international audiences immerse in all our incredible experiences from afar. Because while they can't come, they can still have fun.
Through 8 short social films that get the audience closer to the action than ever before, we raised the standard of content and helped the world reconnect.
This content platform ran alongside our first ever Domestic tourism campaign in Hong Kong called "Holiday At Home".
Both creative platforms (360 + @home) will build-up to and converge into "Open House Hong Kong", a new brand campaign designed to launch when borders open back up, and people can come again.
EXPERIENCE EVERY EMOTION IN ONE DAY
FIND INSPIRATION IN EVERY DIRECTION
GET CLOSE TO NATURE
ENHANCE THE EXTRAORDINARY
TASTE THE WORLD IN ONE PLACE
EXPERIENCE SOMETHING AUTHENTIC
FIND TREASURES GALORE
TBC
More content launching soon...
