INSIGHT
Gen Y Are bored, restless, and unsatisfied at work. Resulting in procrastination.
BRAND PROMISE
You can do something more rewarding as an AIA agent.
IDEA
Deliver recruitment message where and when Gen Y waste time.
AT COFFEE SHOPS
ON SOCIAL
IN GAMES
BUS STOPS
ON THE MTR
WITH STUDENT SPECIFIC ADS
WHICH ALL LED TO A WEBSITE 
AND AN EVENT
AND FREE GIFTS
AND FINALLY, A FUN LEAFLET
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