From my tiny Hong Kong kitchen at 3 am, wearing a shirt and jacket with no bottoms, I pitched to the head of the Coca-Cola company. Needless to say, I was nervous. As part of a multi-agency global brand brief, I spearheaded my team to deliver a rebranding campaign idea around Fanta's "Pointless Play" strategy. "In the name of play" is the final output, of which my team and I had a part to play.

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