In 2021, Tuborg wanted the brand to make a statement. Instead of showing how their product could lead to unexpected fun, they wanted the brand to stand for people that live unscripted lives.
The "Why Not" creative platform was established to champion those who flow with the go and, in doing so, always experience more.
We created a series of 6" videos to showcase real-world moments where people lived the why not life. Theses were later edited together in a longer TVC.
WHY NOT SAND DJ
WHY NOT LONGBOARD TRIP
INTERNATIONAL MONTAGE AD
CHINA MONTAGE TVC