THE GREAT GREEN
When you think of Macau, you don't think food. Let alone sustainability. But amongst the towering modern casinos is a thriving gastronomy scene that's breaking green-records.
To tell a different story for the city, we created "The Great Green Food Journey". This branded content campaign was designed to promote Macau's recent accolade as a United Nations "City of Gastronomy".
Gambling on a fresh perspective, we cooked up a series of short films, articles, digital content and a digital magazine to help serve audiences with something fresh and mouthwatering, and increase appetites for Macao.