HSBC
The Story Continues
Hong Kong has always been a city of progress. But in early 2020, the city came to a standstill.
We were left on pause by a series of social, political, and economic circumstances.
To help kick-start Hong Kong, we worked with HSBC on a revolutionary rebranding campaign.
The result was one of the most significant brand changes since its establishment in the region, with a new tagline in "the story continues", a new "Fast Forward" logo, and all-new brand assets.
BRAND KVs
