SK II
#FACETHEWILD
64 MILLION
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6.6 MILLION
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NO.1 VIDEO
IN MARCH 2017
SKII makes a lot of claims about their product. But younger audiences crave truth and authenticity. And so, through the trustworthy lens of National Geographic, we put the brand's scientific claims to the ultimate test with a unique challenge tailored to appeal to a younger demographic.
Face the Wild was a first-of-its-kind concept that took celebrities out of the studio and into the great outdoors so that we could test out the product claims for audiences.
4 KOLs from across Asia and the US accompanied a Nat Geo explorer on an expedition in a harsh environment designed to test humidity, temperature, dryness, and chemicals.
At the end of each adventure, the KOLs had to shoot the Key Visuals for the campaign - further proving the product's claims.
BRANDED INFLUENCER CONTENT
SOCIAL CONTENT
KEY VISUALS
