Tuborg 2020
Open to More
For 2020 Tuborg wanted to both increase equity and appeal to travel and music audiences.
We brought the brands spontaneous attitude and core brand elements to life through the "Open to More" creative platform.
The execution showcased how opening a Tuborg could direct you towards a surprising "fueling fun" moment with friends - as a ring-pull bottle cap from the beer literally revealed an exciting new path.
The brand's "clockman" shape (similar to the Budweiser bow-tie or Nike Swoosh) was used across all assets to maintain consistency and amplify the brand to audiences.
OPEN TO MUSIC - TVC
OPEN TO MUSIC - HERO KV
OPEN TO TRAVEL - HERO KV
OPEN TO MUSIC - TVC
PRODUCT KVs
INTERNATIONAL CONTENT
LAUNCHING SOON
