READERS OF THE SCMP
Getting to work with yet another iconic Hong Kong brand, I helped the SCMP Morning Studio team rebrand and reposition their Advertising division for B2B audiences across the globe.
Over the course of a month, I worked directly with the CMO to conceptualize several rebranding and launch campaigns, with the eventual concept of "Readers of the SCMP" coming to life.
As a result, we launched full-page print ads across the newspaper, a launch film, a series of branded content videos spotlighting readers, brands, and employees, and a series of merchandise celebrating the 120th anniversary.
This really was an honor.
I READ THE SCMP
I WORK WITH THE SCMP
"Steeped in 120 years of history, the South China Morning Post (SCMP, or the Post, as it is fondly known) stands tall as part of the fabric of Hong Kong’s heritage and society. Embracing its storied past, the influential brand is celebrating its 120th anniversary by embarking on a momentous journey, unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong."
FROM STRATEGY TO CONCEPT
PRINT AD DEVELOPMENT
FINAL PRINT ADS
NEWSPAPER COVERS
SOCIAL
OUT OF HOME
MERCHANDISE
ALT CONCEPTS
