Whilst at TBWA\ as a senior creative, I was tasked with writing headlines for a Sotherby's campaign advertising a range of local art.

As there was no room to play with the visuals, I had a lot of freedom to write the headlines in with a more playful, witty, but still intellectual and high-class tone.

I really enjoyed the process of writing these lines and the 500+ versions that never made it but helped me get here.

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