CHASING THE EDGE
EARNED MEDIA REACH
Car launches are crap for the average consumer. You're never invited, and you wait hours for a low-rez image on a laptop.
We decided to give power back to petrol-heads by letting them unveil the car first using twitter. The more tweets, the faster the reveal. And they worked so fast we launched it 2 days early.
Continuing to drive enthusiasm, we gave fans the chance to drive the car digitally with a social-powered test drive.
The result? A well-received social-first influencer-powered launch for Infiniti's new #Q50EauRouge, as well as a Google sandbox, Webby, and Site of the Day award.
EXAMPLE SOCIAL TEASERS
WRAP UP FILM