INFINITI
DIRECTOR OF PERFORMANCE
Whilst working at TBWA\ as a senior creative, I was engage to write copy and concept big ideas for the Infiniti Red Bull Racing F1 team.
We were challenged to strengthen the F1 team and brand relationship for audiences, to increase brand equity and sales.
And so we created the "Director of Performance" content series and the subsequent "Assistant Director of performance" social contest.
LAUNCH PRINT ADS
ASSISTANT DIRECTOR SOCIAL CONTENT
